Strategic Leadership in Real Estate

“Tom is an exceptional leader and business owner. He’s helped me learn and understand the basics of becoming a great agent. He’s walked the walk as a salesperson, achieving Ray White’s highest award, so whenever I’ve had coaching sessions with Tom, I am confident his teachings can help me achieve this award too.”

“Tom has the innate ability to put people at ease whilst at the same time instilling confidence.  He is knowledgeable in many sectors of real estate and is happy to pass this on to both clients and agents alike.

Thank you Tom, you’ve helped make my transition to Ray White simple, and I haven’t looked back”

"Calling your manager to seek advice on a property might seem like a daunting prospect for an agent - not with Tom. Tom wants the best for every salesperson and their vendor. Working in the same office, I feel comfortable approaching him for guidance on my own listings or to get another perspective on challenging situations. His door is always open, and it's clear that developing his team's success is his top priority. Approachable, trustworthy, and honest - Tom leads by example."

"If you’re ever in need of motivation, Tom Rawson is the person to turn to. Since I joined Ray White, he’s been there every step of the way, always guiding, supporting, and helping me strategise to reach my goals. His knowledge of real estate is second to none, and he always has an answer to my questions. No matter how busy he is, Tom makes himself available and genuinely cares about the success of his team. His energy, passion, and commitment are unmatched."

“I was very fortunate to come under Tom’s wing for my first year of real estate.

Within 11 months I had achieved the Executive Member award level and transacted over 22 properties. It has been the dream start to my real estate career and simply would not have been possible without the opportunity, guidance, mentoring and support provided under Tom’s leadership.”

"Tom is an inspiring individual who thrives on assisting others grow their business. Since joining the Ray White Manurewa team my business has flourished immensely with Tom's guidance and ability to train, with a structured plan, clear objectives &  manageable steps. Tom relates to each individual as if they were his top performer. Tom makes himself  available to answer any questions or concerns, all hours of the day and night. After nearly 35 years selling Real Estate I thought I knew it all, I WAS WRONG .

Thank you Tom for helping me love and enjoy real estate again. You are a great leader and manager"

"When I was deciding to join Ray White, I sought Tom’s guidance. After one conversation, it was a no-brainer to come on board. What stood out wasn’t just his knowledge and systems, but his commitment to putting clients first — knowing the results will follow. Thanks to Tom’s influence, my business and leadership have both grown. As the saying goes, “The function of leadership is to produce more leaders, not more followers,” and Tom truly lives that."

"Tom has played an instrumental role in my Real Estate career so far. His guidance and mentorship have been the cornerstone of my learning in an ever-evolving industry. He is innovative and forward-thinking to ensure his company remains market-leading and energetic. He is excellent at making sure his team is motivated, whilst providing the tools and systems to achieve success and being accountable to our individual goals. He is someone who achieved incredible success in his own right as a young salesperson, and is incredibly well respected throughout not just the larger Ray White brand, but the real estate industry in general. Most of all, he is a person first, who values relationships and friendships above all else."

"Tom is a guiding force at AT Realty. Having sold previously at a high level, his immense skills in all aspects of real estate are clearly shown through his leadership abilities. Tom helped our team personally double our business and provide a higher level of service to vendors. Having a leader such as Tom is critical to individual agent success and for the best outcomes of vendors. I personally attribute much of personal business success to the direct and strategic guidance that Tom provides to his agents"

"When I started, I had zero runs on the board. With Tom’s guidance I’ve progressed to Premier Status with the Ray White group. He’s the person who answers the phone, turns up, and shares practical, real-world solutions—every time. Tom’s understanding of real estate is unparalleled, from strategy to execution, and he sets a standard that lifts everyone around him. I’ve seen him grow from an elite salesperson into a great leader who develops people, not just numbers. I’m grateful for his support and proud to recommend him."

"I’ve had the privilege of seeing Tom transition from being a highly successful agent into an inspiring leader. Watching that journey has been incredible. He hasn’t just talked about leadership, he’s lived it. Tom brings the same drive and expertise that made him an award-winning salesperson into guiding others, and his ability to lead by example has made a real impact on my career. His coaching is always grounded in real experience, and I feel confident that with his guidance I can keep growing as an agent."